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Let Us Help Credentialize Your Student

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ENGLISH .................... 4 CREDITSAny mix, includes such courses as Grammar & Composition, American Literature, British Literature, Ancient Literature, World Literature, Biblical Literature, Poetry, Creative Writing, Analysis of Literature, and more.

U S History ............. 1 CREDIT America before 1877, America since 1877, Political History, Economic History, Military History, Technological History, American Government, Religious History of America, and more.

Social Studies ........... 1 credit History (other than U.S. History) such as European, Economic, Ancient, Western Civilization, Military History of the World, History of the Western World, Old and New Testament Survey, Religion, Geography. May also include: Sociology, Economics, Management, Marketing, Law, Macro- Economics, Micro-Economics, etc.

State Studies ............. 1/2 credit (Grade 6-12) Each student must have a basic course in their state's history, growth, geography, products, climate, and relationship to other states. (Any such 1/2 year course taken in grades 6-12 qualifies.)

Science ........................... 2 credits Earth Science, Physical Science, Biology, Chemistry, Life Science, Physical Mechanics, General Technology and Mechanics, Anatomy, Physiology, Ecology, Nutrition, Psychology, Human Growth and Development, Maternal & Child Care, Home Economics, Human Behavior, Criminology, etc.

Math ............................... 2 credits Consumer/Career Math, Algebra, Geometry, Trigonometry, Calculus, Drafting, Computer Aided Design (CAD), Accounting, Economics, General Math, Probability, Statistics, Business Math, Advanced Mathematics, and more.

Health ........................... 1/2 credit Anatomy, Physiology, Disease, Pathology, Interpersonal Relationships, Addictions, Nutrition, Growth and Development, First Aid, etc.

Fine Arts ....................... 1 credit Individualized, Visual Arts, Performing Arts, Art Appreciation. This can include formal instruction in music, art, or drama, Participation in choirs, musical ensembles, drama. Many activities may be combined to meet this requirement.

Physical Education .. 1 credit Participate in a physical fitness activity, such as, aerobics, biking, ball games, swimming, hiking, (or any combination of these), team sports and more. Earning formal certificates also qualifies (e.g., Red Cross Life Saving Certificates).

Computer Skills ...... 1/2 credit (Grade 7-12) Basic Computer skills should include keyboarding, opening programs, creating documents, backing up & storing documents, printing, copying documents, closing & storing documents, and the proper function & care of computer equipment. (Any 1/2 year course taken in grades 7-12 qualifies.)

Electives ...................... 4 credits Any qualifying courses, or additional courses selected from the above listings (once the required credit in these areas has been earned).

The Internet, Censorship and Your Kids

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by Ken Edelston

The Supreme Court just decided to stop funding libraries that do not install filters to keep porn off the library?s computers. Unfortunately, these filters don?t work very efficiently. They often filter out untargeted information and leave in the bad stuff. Most all of this controversy stems from the natural and normal parental desire to keep their kids safe from porn. This article is about porn, the internet, keeping kids safe, and the potential harmful consequences of censorship.

First of all, parents have been trying to keep porn out of sight and totally away from their kids ever since Eve put on her fig leaf. I imagine there must have been some parents who were successful, but only because the kid didn?t really try. My rule of thumb is, ?If a kid really wants to do something, I may be able to postpone that particular gratification, but only in inverse relation to the kid?s desire.? A simpler way of putting it is, ?If your kid works at it long and hard enough, he or she will get what they want.? Now, just because hard work and dedication to get something can pay off, it doesn?t mean that I agree with or like the prize attained by such efforts. All this is to say that if a kid wants to view porn these days, nothing except confining him to his room for life will stop him. (Girls just aren't all that interested in these kinds of images, but sometimes view them anyway.)

So here is the dilemma. I don?t want my kid to be exposed to porn and I don?t want to parent like a jailkeeper. I am a realist, so I know my kid will ultimately do what he or she wants to do. This is the same issue that parents confront around the use of alcohol and other drugs, sex, and raunchy music, not to mention high risk friends, etc. The truth is that we cannot exert enough external control over our children?s behavior to really control what they do, and when we do try to exert this kind of control, we drive our kids away from us, end the possibility of dialog, and encourage them to lead secretive lives- just the opposite of what we intended.

If you have read this far, you are still interested in the topic, but may be saying to yourself something to the effect, ?I?m not about to let my 3rd grader look at this stuff on the computer, even if I have to look over his shoulder.? I basically agree with you, maybe not about the looking over the shoulder part, but I would not want my 8 year old to have free access to smut. Nor would I allow them to view PG-13 or R rated movies.

I would install some kind of filter that would limit accessibility- just as the Supreme Court has ruled that libraries must do. (Remember, however, that the Supreme Court ruling affects all computers in libraries, not just the ones that kids use.) But? and this is a big but?, limits and filters are not totally effective. The point is that I want lines of communication open with my kids, no matter what. If I act like the thought and morality police, this will not happen. As a responsible parent, it is my job to teach my values to my kids. I want my kids to learn how to deal with the incredible amount and diversity of information available to everyone. Instead of putting energy into restricting access, I am more interested in being able and willing to talk with my child.

Here are two examples (both fictitious):
Even though we don?t allow unfiltered computer access in our house, my son?s friend does. I have a sense of who these folks are and that is good enough for me. I choose not to question his friend?s parents before allowing him to go over. So, my son is free to be with this friend. One day, he comes to me and asks me why our computer doesn?t work the way his friend?s does. I ask him what he is talking about. (knowing full well exactly what he is talking about. I remember what it was like being 10) He tells me that his friend?s computer has cool pictures on some pages. I ask him to tell me what he has been looking at. He replies with a bit of vagueness, but I get the picture. I ask him if he has ever been grossed out by stuff that he has seen on the computer. His face scrunches up and he tells me that there was some real gross stuff, that he and his friend looked at it for about a split second before they went back to better stuff? and then he looks at me and asks, ?Dad, what is that gross stuff that came out of that man?s dick?? ( My son is 10. He doesn?t say penis) So, we had a little talk about sex, but mind you, a little one that was appropriate for a 10 year old who has just discovered something about human sexuality. I don?t delve deep into morality or sexual exploitation of women issues, because he is not ready to understand these abstractions. The point is that even though I would prefer that my son ride bikes with his friend and not view porn, my preference has not won out. I have a choice. I can forbid my kid from playing with this friend, or I can take this as an opportunity to give my son a way to voice his thoughts and feelings after he has had a disturbing experience. I like this idea better.

(Note: In the next example, the child I describe is not nearly as verbal. Boys are often not as verbal as in the example above, and though girls are often more verbal than boys, in this next situation, I will portray a girl with a less verbal and open response.)

The same situation exists as above. My daughter visits a friend and comes home looking a bit upset. I ask her what she is feeling, and she just shrugs and says she doesn?t know. I give her a hug and invite her to help me prepare dinner, which she likes to do. We prepare dinner together without talking much. I don?t think much of this interchange, not even enough to mention it to my spouse. I may never know about that long face, because it may never come up again. I will not know in this example, that my daughter had viewed some pornographic images on the computer as a dare by her friend. I will not know that these images were deeply disturbing to my daughter even though she tried to brush it off. I will not know that she is still seeing these images as she enters our house. I may never know.

However, if I am a savvy parent, I will have prepared as much as possible for events such as this. At some point in the past, I will have talked to my children about disturbing images. It might have been when we were looking at pictures in a book, and my child got upset with some image. In this conversation I will talk about disturbing images and how they just enter into your head and stay there like they are etched in your brain. I will say that this happens to everyone sometimes. Some people are scared of this and some are scared of that, but for certain everyone is scared of something. I will inform my child that when she gets upset over something like this, it helps to talk about it, because if you just keep it inside, the image seems to take over and get bigger and bigger. This will have set the stage for a conversation in the future.

I am suggesting a balance of limiting accessibility with openness to discuss difficult and uncomfortable information. I realize that kids are exposed to stuff that most of us could not have dreamed about. It is everywhere, commercials, movies, magazines, schools, and computers. I want to protect my child, but I don?t want my protection efforts to ruin our relationship. That is why the Supreme Court ruling makes no sense. For the most part, censorship does not work. It just stops the discussion.

About the Author:
Ken Edelston may be contacted at www.edelstoncoachinggroup.citymax.com. Ken Edelston MS is a life and business coach. He has extensive experience in counseling teens, adults, and couples. For over 20 years, Ken has specialized in treating the effects of addictions, parenting adolescent issues, and conflict resolution. His coaching practice focuses on helping individuals, families, business persons, and couples identify ineffective patterns of behavior and then exploring and implementing real change.

How To Organize Your Email Without Losing It

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By Herman Drost

Do you often get bogged down with too much email to handle, chewing up your valuable time online? With email being one of the most popular forms of online marketing you can be sure you are going to receive much more email in the future, wanted and unwanted. Picture this scenario:

You receive 40 new emails in your inbox each day:
1. 10 are from personal friends.
2. 10 are requests for more information from potential clients.
3. 10 are new newsletters that must be read.
4. 10 are junk mail

So how do you deal with it?
1. Create different email addresses using domain forwarding. If you have your own web site, your web host allows you to forward all your email from your domain (domain forwarding) to an outside address (ie james@aol.com). This is called your "catch all" address ie set up your email aliases (info@yourdomain.com, sales@yourdomain.com etc) so when you receive email from any of these, they will be forwarded to your "catch all" address. The limitation of this method is that you can't send email from your alias addresses. It can only be sent form your "catch all" email address.

2. Set-up separate email accounts. To also send mail from each new email address, you need to set up a separate email account for each address. Usually your web host will give you a number of free email (called POP3) accounts that come with your hosting package. Create a new email account for different categories ie firstname@yourdomain.com - for emailing your personal friends. newsletters@yourdomain.com - for subscribing to newsletters. articles@yourdomain.com - for submitting articles. ads@yourdomain.com - for advertising information ads1@yourdomain.com - a public email address you use for forums, newsgroups and SPAM. If the spam gets too much you can dispose of this address and set-up a new one.

3. Create new inboxes for each of these separate email accounts. Set-up your corresponding email accounts (as above) in your email software (ie outlook express, eudora etc). You will need this information: incoming mail (POP3) = mail.yourdomain.com - incoming mail server (SMTP) = mail.yourdomain.com or your ISPs - outgoing mail server. account name = newsletters@yourdomain.com password = the password you select Do this for each of each of your email accounts.

4. Create folders and subfolders in your inbox. ie newsletters - marketing tips newsletter - web design newsletter - forum newsletter This allows you to immediately categorize your incoming email by dragging and dropping it into each of these subfolders. Now you know instantly where to retrieve your past correspondence.

5. Set-up filters (message rules) for receiving different emails. Most email clients have filters or message rules you can set-up to filter your incoming email. For example to make sure you don't ever receive emails from a specific email address again, you can block the sender. To do this in outlook express, highlight the email address you received, go to message - block sender. That's it! For a more extensive tutorial on setting up extensive message rules in outlook express, go to: http://familyinternet.about.com/library/weekly/aa020603a.htm

6. Periodically delete your received email. Soon you will get into the habit of automatically hitting the delete button as you recognize email that is obviously spam. This means your inbox will fill up very quickly with deleted email and will slow down your email software. Therefore clean out your inbox at the end of every day. In Part 2 of this article, I'll go more deeply into how you can effectively deal with spam. This will help you to be more organized, save time, frustration and enable you to be more efficient in your online marketing adventures.

About the author:
Herman Drost is the author of the NEW ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion Subscribe to his ?Marketing Tips? newsletter for more original articles.

Let Us Help Credentialize Your Student

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ENGLISH .................... 4 CREDITSAny mix, includes such courses as Grammar & Composition, American Literature, British Literature, Ancient Literature, World Literature, Biblical Literature, Poetry, Creative Writing, Analysis of Literature, and more.

U S History ............. 1 CREDIT America before 1877, America since 1877, Political History, Economic History, Military History, Technological History, American Government, Religious History of America, and more.

Social Studies ........... 1 credit History (other than U.S. History) such as European, Economic, Ancient, Western Civilization, Military History of the World, History of the Western World, Old and New Testament Survey, Religion, Geography. May also include: Sociology, Economics, Management, Marketing, Law, Macro- Economics, Micro-Economics, etc.

State Studies ............. 1/2 credit (Grade 6-12) Each student must have a basic course in their state's history, growth, geography, products, climate, and relationship to other states. (Any such 1/2 year course taken in grades 6-12 qualifies.)

Science ........................... 2 credits Earth Science, Physical Science, Biology, Chemistry, Life Science, Physical Mechanics, General Technology and Mechanics, Anatomy, Physiology, Ecology, Nutrition, Psychology, Human Growth and Development, Maternal & Child Care, Home Economics, Human Behavior, Criminology, etc.

Math ............................... 2 credits Consumer/Career Math, Algebra, Geometry, Trigonometry, Calculus, Drafting, Computer Aided Design (CAD), Accounting, Economics, General Math, Probability, Statistics, Business Math, Advanced Mathematics, and more.

Health ........................... 1/2 credit Anatomy, Physiology, Disease, Pathology, Interpersonal Relationships, Addictions, Nutrition, Growth and Development, First Aid, etc.

Fine Arts ....................... 1 credit Individualized, Visual Arts, Performing Arts, Art Appreciation. This can include formal instruction in music, art, or drama, Participation in choirs, musical ensembles, drama. Many activities may be combined to meet this requirement.

Physical Education .. 1 credit Participate in a physical fitness activity, such as, aerobics, biking, ball games, swimming, hiking, (or any combination of these), team sports and more. Earning formal certificates also qualifies (e.g., Red Cross Life Saving Certificates).

Computer Skills ...... 1/2 credit (Grade 7-12) Basic Computer skills should include keyboarding, opening programs, creating documents, backing up & storing documents, printing, copying documents, closing & storing documents, and the proper function & care of computer equipment. (Any 1/2 year course taken in grades 7-12 qualifies.)

Electives ...................... 4 credits Any qualifying courses, or additional courses selected from the above listings (once the required credit in these areas has been earned).

Are users stupid?

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Issue 12

Are users stupid?

Six or seven years ago I designed a website for a large Seattle biotech firm. I was at a meeting presenting the design options I had carefully created for their site. The most senior staff member from the biotech firm – a highly educated and experienced VP – pointed to an icon of an envelope and asked “what’s that?” Somewhat surprised, I replied, “you click on that to send email.” “Oh,” She said, “I wasn’t sure. I thought maybe you clicked that to ‘put away’ the site – you know, like you’re folding it up and filing it away.”

It was an eye-opening moment. My first thought was, how could someone not know that an envelope icon is email? My second thought was, how out of touch with the real world am I?

Are you experienced?

Designers often complain that users in usability studies are “too stupid” and that “real users” can figure out complex sites. They claim that the people who run usability studies deliberately select people without experience. But every experienced user was inexperienced at one point. It’s a little arrogant to think that there’s something wrong with someone who doesn’t know the same things we do. Users have their own expertise. They negotiate contracts, treat patients, design buildings or electronic devices, raise families or food. Why should they waste their precious brain cells trying to figure out how to use your website? There needs to be a pretty big, known payoff if you’re asking them to think, decipher, download special plug-ins, wait or even read. For example, a motivated user might go through some effort to learn how to pay bills online or listen to favorite music.

It’s a tough, competitive world out there on the Web. The prize goes to the company that makes it obvious what they do and easy to do it.

It’s imperative to design for the “typical user.” Unfortunately, he’s busy right now and can’t come to the computer, so we’ll have to deal with the rest of the users. And they all use web sites in different ways.

Most scan, many just click on the first likely-looking link, some search, some poke around randomly, a few are systematic, a surprising number focus quickly on one or two areas and ignore the rest of the page - as if it weren't there. And so on. What’s a designer to do?

The rules are simple:

Don’t reinvent the wheel – Be kind to page scanners. They are legion. Use navigation and labels that are in wide use and likely to be familiar to users.Break pages into clearly defined areas - Even if the words on the page were in Martian, users should be able to tell at a glance what areas contain what types of information - site identification, navigation, news, specials, etc.Offer multiple ways to explore the site – it increases the odds that any given user will find a way that suits his style.

When people have trouble using a site, they tend to blame themselves - they feel stupid. If using your site makes them feel smart and in control, you're well on your way to a successful relationship.

And what happened with the biotech exec who didn’t understand the envelope icon? I thanked her sincerely for the lesson and we used icons paired with labels.

The REAL GOAL of Education

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The money's being spent, the reform is pending, the discussion is brewing, but have we lost sight of the real goal of educating a child ?

I believe the goal is the same as it's always been -- it's never changed, it never will -- and it's simple: to prepare a child to move from childhood to adulthood. That's it. Prepare my child for adulthood. Period.

Some would say, "I don't want my child to grow up so fast." I'm not suggesting fast preparation for adulthood, I'm suggesting a truth much simpler -- children grow up to be adults, and they will grow there with us or without us; they will grow up guided by their parents or guided by their peers.

Since the actual goal of educating a child is preparation for adulthood, let's ask a few questions. How is it done? Where is it done? By whom is it done? When is it done? When is it complete? These are fundamental questions often lost in the discussion, often never asked by the general population. Most folks just turn their children over to others for academic instruction (which they mistake for preparation for adulthood). Let's take a fresh look at some of these questions.

HOW IS "EDUCATION" ACCOMPLISHED ?

For years I have maintained that a child is prepared for adulthood by mastering five essentials: morals, values, ethics, problem-solving, and decision-making.

MORALS are the principles of right and wrong. Your family has determined that some things are right and some things are wrong. Maybe your family's "rights and wrongs" are different from mine, but you have established a set of morals for your family. (ASIDE: Most of the time our morals are influenced and conform to the standards of a larger community, although the current culture seems to be eroding this aspect.) For a real education, a child must learn the moral principles of right and wrong.

VALUES are the beliefs and feelings which your family has established as "important to this family" -- the things that you value. Again this may be different for each family, but your family does have a set of values. For a real education, the child must learn what he values.

ETHICS are the principles of behavior. Ethics determine how we behave and conduct ourselves. Children pattern behavior. In the absence of a responsive, responsible adult, they will pattern the behavior of their peers (which is contrary to the goal of preparing them for adulthood). For a real education, a child must learn how to conduct himself.

PROBLEM-SOLVING is the skill of resolving difficulties. These difficulties may be as simple as getting the cookie out of the cookie jar, or may be as complex as the wind/drag resistance on a non-aerodynamic 18-wheeler (or figuring out when to tell your dad that you had an accident with his car!). Problem-solving need not be complicated, but it does need to be learned. (ASIDE: A tremendous amount of traditional classroom time is spent on problem-solving, but it is only 1/5th of the map to adulthood.) As was once said to me, let me repeat, "When my children leave home they will not know everything they'll need to know; what I hope is that they know where to find everything they'll need to know." For a real education, a child must know where to find the appropriate information and how to use that information to solve problems.

DECISION-MAKING is the highest form of readiness for adulthood. Decision-making is the skill which combines morals, values, ethics, and problem-solving to determine the next step; to determine in which direction to go. Yes, to make good decisions a child (and an adult, too) needs to call on all the other four. Just as a car moves better with all 4 tires inflated, so our decisions are steered best with no "flats" in the areas of morals, values, ethics, or problem-solving. (ASIDE: When my son got his driver's license at age 16 and drove his own car out of the driveway ALONE, I was not concerned about his morals, values, ethics, or even his problem-solving -- because he can fix just about anything -- what I prayed for was his decision-making.) For a real education, a child must learn to make sound decisions.

So, having determined the goal of a real education and the five essentials needed for moving a child toward adulthood, where is this best accomplished?

WHERE IS THE BEST PLACE TO ACQUIRE A REAL EDUCATION ?

I believe the best place for a real education is in the real world with real people doing real things that really matter. Not in a place where the environment is actually controlled by manipulative age-mates and marginally monitored by an adult. Not a place where the child is exposed only to pre-planned and pre-canned issues. Not a fake place where the problems are made up and phony. Not a place where the right answer is buried in the teacher's manual.

The real world: real people doing real things that really matter.

The education of a child includes observing how mom & dad (& other adults) function in all the systems necessary to survive -- food, clothing, shelter, transportation, communication, health, employment, finance, government, religion, family, friends, community, interpersonal relationships, and more. Such learning observations do not occur in the classroom where the child is sheltered from the real world, where the child is forced to be confined long hours with age-mates. Better observations occur in the home and communities of responsive, responsible, adults who care for their children.

WHO SHOULD BE THE ONE TO DIRECT MY CHILD'S EDUCATION ?

Parents should be the ones directing their child's education. No exceptions. Parents should be the ones making the decisions. From time to time that may mean using professional teachers (or other professionals) as "consultants" for the child's educational plan, but parents should not use such professionals as "controllers" of their child's plan. Yes, professionals and schools should be used as consultants, not controllers. After working 13 years with parents looking for better answers for their child's education, I believe it is a serious mistake to relinquish parental control to others. Sometimes it means re-claiming complete control by homeschooling.

Homeschooling does not mean that Mom or Dad must teach the child everything. Just as parents are accustomed to hiring a piano teacher or an art teacher, so parents can also "hire" the school to teach that algebra course or chemistry lab. Depending on where a homeschooler lives, several options exist -- an arrangement with the local public school, classes at a local private school, public adult education courses (night school), the local community college, the state university system, private colleges, and don't forget just hiring a tutor to get the job done (sometimes this can be bartered), or even using a neighbor or a relative.

Parents are not restricted by their own limitations -- they can solicit or negotiate or hire others to carry out some areas of expertise. When my homeschooled daughter was 12 years old, she wanted to take a foreign language. She did not choose the usual French or Spanish, she chose Hebrew. After the shock wore off, we found she could join a basic Hebrew class at the local synagogue. She loved it, we were pleased, and we never abdicated our control over her education just because she took a Hebrew course from someone else. (Incidentally, when she successfully finished her Hebrew class, she decided she wanted to learn ASL, American Sign Language. She took evening classes at Maine's Baxter School for the Deaf.)

But quite apart from the academics, please remember that the broader base for a child's real education (preparing for adulthood) is to observe, model, and probe the activities of the parents in real life.

Conclusion? Parents should be the ones directing their child's education. No exceptions.

WHEN DOES A REAL EDUCATION TAKE PLACE ?

Not between the hours of 8:00 AM and 2:00 PM. Over the course of a day, education has no real beginning and no real ending, but in American society we have conditioned our children to believe that academic "stuff" is done during academic hours. Should we happen to ask our child a simple math question in the supermarket, too often we hear, "Dad, I get that in school all day, I shouldn't have to do that now, too!" Sad. Instead of being a chore (because it has been made "work" in the classroom), wouldn't it be great if the child saw this as a logical question for answering an actual real life question about the price of groceries?

Real education does not take place from just September to June each year. Yet educators lament about how much most children "lose" over the summer. Wouldn't it be great if a "teachable attitude" could be a continuum (albeit with ups and downs); but our communities have conditioned the children to shut it off for months at a time by declaring, "School's out!" "We've got the summer off!" "See you next year!" So the "teachable attitude" is shut off until they get back to school.

Real education does not take place between the ages of 5 and 18. You may have heard that approximately 1/3 of everything a child learns, he has already learned before he is 5 years old. What happens after the child begins school? He learns (at least by implication), "These are the things you need to know. And when you know these things, you're finished." Such implied messages are unfortunate, because much more is needed, even beyond the age of 18.

HOW WILL I KNOW WHEN MY CHILD'S EDUCATION IS COMPLETE ?

Homeschooling parents of high schoolers often ask, "How can I tell when my child has finished high school?" That's a great question.

The institutional way of thinking involves the milestones set by institutions -- elementary school graduation, secondary school (high school) graduation, post-secondary graduation, and post-graduate graduation. At each of these stages the institution bestows a "credential" on the graduate. The "credential" indicates that a certain level has been reached and recognized by an institution. Traditional thinking is "the higher the credential, the more complete the education".

But I have a different idea. Let's separate "learning" from "credentializing".

While credentializing can be "finished" or "done," learning is never finished, never done. You probably expected me to say that, so let me continue with something you might not expect. You could believe that your homeschooled high schooler is done with his high school career when he has received the credential you'd like. That may mean a public high school diploma from the local adult education department; it may mean a diploma from a homeschool-friendly private school; it may mean skipping the diploma altogether and enrolling in college course work; or it may mean being accepted and admitted to a university even without any high school diploma. All of which are done every day. And there are many more options, too, but most people don't think of these options. Most people have been "institutionalized" with institutional thinking imposed (inflicted) by the institutions they attended. They not only don't know the answers, they have never considered the questions!

The general public may not ask important questions such as "What is the goal of an education?" or "Where is the best place to acquire an education?" or "Who is best qualified to teach my child what's necessary for a real education?" or "When will I know when my child's education is complete?"

But somewhere along the line, most homeschoolers have asked these foundational questions. And they have come up with their own answers. In fact, in some parts of the country, people have stopped asking "How can we make homeschools more like public schools?" Instead, they ask, "How can we make public schools more like homeschools?" When the general population asks that question, we will be on the way to true educational reform. Congratulations, homeschoolers, you just might have it right!

SPAM How Much Will it Cost Your Business?

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There was no endpoint listening at http://api.microsofttranslator.com/v1/Soap.svc that could accept the message. This is often caused by an incorrect address or SOAP action. See InnerException, if present, for more details.

According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Spam will cost U.S. businesses over $10 billion in 2003.

Spam not only clogs our servers and in-boxes, but it also costs us hours and hours of lost time in productivity.

Although the estimated cost of Spam focuses mainly on lost productivity, this picture may be much broader than you realize.

Some of the more popular email providers, such as AOL (America Online), Yahoo! and Hotmail, are now utilizing filters to cut down on Spam. These filters are dumping Spam and/or bulk mailings into a separate location. Although this may cut down on Spam in your in-box, these filters are also dumping some legitimate email messages.

What's more, some hosting services not only filter the email messages, but they're also blocking entire hosting companies. For example, the blocking host may have gotten some Spam complaints about a few marketers that host with ABC hosting company. (Keep in mind, ABC hosting company may host thousands of sites.) Rather than block the offending marketers, the blocking host decides to blacklist the entire ABC host.

What this means is if you try to contact someone and their hosting company has blacklisted your host, your email will not go through -- it will bounce right back to you.

If you suspect you may not be receiving all of your email, contact your host and ask them if they're using Spam filters or have blocked entire hosting companies.

How Much Will Spam Cost Your Business?

How much time do you spend sorting through the Spam in your email each day? Add it up sometime -- I'll bet you'll find you spend a lot more time than you even realized -- time that could have been spent on your business.

If you're publishing an ezine or sending out any form of opt-in mailings, how many subscribers are actually receiving your mailings? Most-likely, not nearly as many subscribers as you may think. How many lost sales has this cost you?

How many messages, such as information requests, customer support requests, etc., have you not received due to filtering?

How many messages have you replied to that your customers or potential customers have never received due to filtering?

As customer service says a lot about your business practices, how many customers will you lose?

The list goes on and on. But the point is this, Spam is costing you dearly.

So how can you defend yourself? Well, it depends on which side you're on -- how to protect yourself, and/or how to make sure your messages are getting through.

In order to protect yourself against Spam, you first need to understand how your email address is obtained.

There are many unethical businesses online that collect and sell email addresses. They use robots that travel from link to link in search of email addresses. Their customers are led to believe that these email addresses belong to individuals who want to receive mailings. However, much of the time, this isn't the case.

Never purchase a list of email addresses from anyone other than a reputable company. The only company I can recommend is Post Master Direct. http://www.postmasterdirect.com

To protect your email address from these robots, instead of displaying your address on your site, use a feedback form. Not just any type of form, but a form that doesn't display your email address within the hidden form fields. The only form I can recommend is Master Feedback. You can pick up a free copy here: http://willmaster.com/master/feedback/index.shtml

Anytime you're filling out a form online and you're asked to provide your email address, make sure you review the site's "Privacy Policy" to ensure that your email address will not be sold or shared with a third party.

To protect your in-box, you can use a Spam filtering software program. Although there are several available online, the best one I've found is Mail Washer. This program will enable you to view all the email on your server without actually downloading it into your email program. Once you've reviewed your messages, you can create filters and bounce the Spam messages back to the sender. Although you can pick up the program free, consider supporting the developer and register the software for a small fee. http://www.mailwasher.net

If you're sending out a mailing to an opt-in list, there are a few steps you can take to make sure your message won't trip the Spam filters:

1) Avoid using trigger words, such as Spam, fr*e, r*move, etc. Although the list is far too broad to list here, you can learn more by reading the following articles:
Spam Filters Run-Amuck by Timothy A. Gross http://www.iprofitsystems.com/articles/spamfilters.html

CLIP & SAVE guide to avoiding Spam filters by Debbie Weil http://www.imakenews.com/wordbiz/e_article000094161.cfm

2) Avoid using JavaScript within your messages.

3) Avoid using "bad" words. If you'd like to ensure your messages are getting through, consider opening email accounts with the popular providers. You can send your mailings to these accounts and monitor their reception.

If your mailings land in the dump, you can make some adjustments or even contact the company. If you would like to test your outgoing email messages to ensure they won't trigger a Spam filter, Ken Evoy offers a great service called SpamCheck. This free service will enable you to send a copy of your publication, or any email message, to a specific address and it will return a report of possible words that will trigger the Spam filters.

Send your publication including the subject and body to:
mailto:spamcheck-websource@sitesell.net

The Spam problem continues to get progressively worse. Although there isn't a simple solution to the problem, the information provided in this article should assist you in not only avoiding Spam, but also avoiding the filters for your legitimate mailings.

It's really a shame we're even in this position. However, we cannot allow Spam to continue to infiltrate our businesses. We must take the necessary steps to ensure our success.

Copyright ? Shelley Lowery 2003. All Rights Reserved

About the Author:
Shelley Lowery is the author of several successful ebooks including Web Design Mastery - An in-depth guide to professional web design. Ebook Starter - A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing for Profit. Subscribe to Etips and receive a free copy of her highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

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